Why do you need business cards?
Updated: Mar 4
Most things we do in business today are digital. Sending mail, signing contracts, attending meetings, even networking have all moved to digital spaces.
But, the business card is one thing that digital will not fully replace anytime soon.
Networking is about making genuine connections. Sending contact information by text or email is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
Two people with their heads buried in their phones when they meet won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation. Especially with one of our QR coded business cards.
Email marketing, paid media, and SEO all do good to attract leads and prospects, but they lack the effectiveness of an in-person meeting with a handshake and a business card exchange.
You could encounter a potential lead or contact at any time. Tradeshows, conferences, restaurants, and airports are all places to meet people and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a connection.
When you meet a potential prospect or connection, you need them to walk away with a great first impression. A memorable business card does a lot more than just pass on an email address or phone number.
When you make a connection through your business card, you don’t want your brand associated with the word cheap. A store trying to make a great first impression wouldn’t create a sign out of cardboard and spray paint. You should have that same mentality when it comes to your business cards.
A business card is a physical object that a prospect leaves a meeting with.
Your brand goes with them.
If you meet someone and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -and that's ll.
If you give them a creative business card that conveys a great first impression the person is likely to show it to other people which exposes you and your brand to even more prospects.
Have you ever had someone write their contact information on a napkin or scrap paper for you? It isn’t the most professional approach.
If you met two potential suppliers and one was scrambling to find a pen and something to write on while the other person passes you a business card, who would you want to do business with? Being prepared at all times is a great indicator that you are professional.