What is a logo and what does it do?
It is a graphic way to identify a business. It is text and/or a mark that provides a visual label for the organization it represents. A logo is part of the brand or identity of the company.
There are 3 main words to understand
This is a visual element used to identify the business
This comes from the pieces that represent your business and form the overall company brand. The identity includes visual communication that can range from business cards and letterheads to t-shirts or uniforms.
It is ideal for the Identity to come first and influence the logo and entire graphic look. You want things to look appealing, but if there isn’t a logical message ingrained into all aspects of a company’s identity, the resulting visuals won’t be cohesive.
That means the brand won’t be reinforced to the consumer, making the entire communications effort meaningless.
The brand is the way your company is perceived emotionally. A company’s overall personality and image are created over time and are built on the foundations of the logo and identity.
Below is my portfolio for logo design.